A headshot for your business should be more than just a good picture. Professional headshots done right can capture and communicate your brand in a single photo. You want to exude professionalism and confidence while still being approachable and authentic, making sure the picture reflects the very best version of yourself.
Whatever you need headshots for—updating your LinkedIn profile, creating memorable business cards or marketing material, or adding your bio to your website—utilizing a professional photography studio like Lightz Out Studios can help you get the best possible end result.
Whether you work with us or you Google “professional headshots near me,” we have some expert tips on lighting, posing, wardrobe, and preparation for taking flawless professional headshots for your business. The information below will help you get the most out of your photo session.
The Right Lighting Is Essential
The right lighting is foundational for any type of photography, but especially for a portrait. To highlight your natural features and minimize harsh shadows on your face, you should use soft, diffused, even light, which you can get from a softbox or sometimes from natural light.
Above all, avoid bright, direct overhead lighting, which will likely create dark shadows under your eyes and chin. Instead, opt for a 45-degree/45-degree lighting setup (also known as Rembrandt lighting), which is a classic lighting technique for portraits where the light is at a 45-degree angle between you and the camera and aimed down 45 degrees from above your head.
One of the distinct advantages of working in a studio for your headshots is that studio lighting is consistent and controllable, allowing for precision and a polished end product.
Strike a Pose
Unless you’re a full-time model or performer, you will likely feel awkward posing at first, which might make you stiffen up and look unnatural. Keeping the following tips in mind and making a few small adjustments can help make a big difference.
Good posture conveys professionalism and confidence. Whether standing or sitting, keep your back straight, your shoulders back, and your chin slightly forward. This posture also helps elongate the neck, which further supports a confident appearance.
It’s important to look directly at the camera since looking away makes you seem disinterested or aloof. At the same time, you should avoid facing the camera straight on because it might make your body seem wider or give the impression of a mug shot. The solution? Angle your body slightly to the side while looking at the camera. A subtle angle can slenderize you while also adding depth and dimension to your image.
Aim for a relaxed expression with either a warm, natural smile or a calm, open look. If you’re feeling nervous and can’t quite relax, it might help to move around and breathe deeply in between shots to loosen up and try to relax.
Dress the Part
Even with the right lighting and pose, if your clothes don’t make sense, you could end up telling a muddled story with your headshot. You know your field and your brand best, so dress appropriately for your particular industry and your brand identity.
Suit and tie, blazer and button-down, a pantsuit, or a sleek dress are all great for corporate professionals who want to present a powerful, polished presence.
Creatives would likely choose something more relaxed than that, but everyone should steer clear of busy patterns or logos (even if it’s your own) because these can be distracting. Neutral or jewel tones make a pleasing background palette that keeps the focus on your face and demeanor.
Of course, don’t forget about grooming. Having your hair neat and mostly away from your face, applying subtle makeup, if appropriate, and making sure your clothing is well-fitting will all contribute to a flawless professional headshot.
Choose Your Background Carefully
Just like your clothing can be distracting, a cluttered background can take attention away from your face as well. If you want your headshot to be taken in your workspace or somewhere outdoors, try to pick a location with clean lines, good lighting, and minimal distractions. You should stand out from the background rather than be overwhelmed by it.
A professional studio provides the most control over your background with simple studio backdrops that usually come in neutral or muted tones of grey and white. Shot against this classic background, the focus is squarely on you, and your pictures will have a timeless look.
A Little Preparation Goes a Long Way
The best headshots are the ones in which you look relaxed, confident, and professional. It helps if you’re actually relaxed and confident, and preparation can play a big role in helping you feel that way.
Some things to consider:
- Choose a few outfits ahead of time. It helps to have some backup options.
- Don’t get a brand-new haircut or hairstyle the day before your shoot.
- Communicate with your photographer ahead of time to make sure they understand your brand and your goals.
- Immediately before the session, try some relaxation techniques, such as deep breathing or listening to calming music.
- Hire a photographer who makes you feel comfortable and whose portfolio you like.
Why Choosing a Professional Studio Makes a Difference
Outdoor portraits can be beautiful, especially if you live somewhere scenic. However, having your headshots taken in a professional studio offers several distinct advantages. You’ll never have to worry about the temperature or humidity or be forced to reschedule because of unexpected bad weather. The lighting and backdrop will always be perfect. A well-equipped studio will have high-quality, professional lighting and camera equipment already set up.
Finally, the privacy of a professional studio means you won’t have to deal with outside distractions like traffic or passersby or the stress of trying to find parking the morning of your shoot. Both you and the photographer can instead focus on capturing you at your most relaxed, authentic, and confident.
Just search for “professional headshots near me,” and if you’re in the San Diego area, reserve Lightz Out Studios. You’ll have access to state-of-the-art lighting and camera equipment in a comfortable, open, climate-controlled studio. We offer control, quality, and privacy to help you get the flawless professional headshots you’re looking for.
